museox

Grand Prix BIC

Grand Prix BIC is an interactive installation in the form of a game table, accommodating 1 to 4 participants. It offers a collective and accessible experience, where competition becomes a fun pretext to explore the world and history of the BIC brand.

The game’s aesthetics draw directly from BIC’s graphic DNA. The tracks and environments are composed from various BIC pens, while the cars are hand-drawn. The vehicles feature the colors of the famous BIC 4 Colours pens, which define each player’s visual identity.

Before each race, participants face a random True/False question about the world of BIC: the brand’s history, product design, uses, innovations, or quirky anecdotes.

A correct answer grants the player a speed bonus, directly influencing the upcoming race. Additional information then explains the correct answer before the race begins. Players must then hammer two buttons to make their car move as fast as possible — a deliberate nod to classic retro racing games, where frantic button-pressing was key to winning.

Integration & Vision

Grand Prix BIC integrates seamlessly into exhibition spaces, museums, brand events, and cultural venues. The multiplayer table encourages interaction: playing side by side, visitors share a common experience where light competition enhances engagement and retention.

The installation is particularly suited to showcasing industrial heritage, making a company’s history, expertise, and innovation accessible and engaging. Questions, educational content, and game settings are fully customizable to suit the context and target audience.

Hey BIC Boy

This interactive artwork focuses on an emblematic figure of everyday life: the BIC Boy, the iconic character of the BIC brand, instantly recognizable to generations of users. Through this installation, I sought to transform this familiar symbol into a true “living tableau,” inviting visitors to play, explore, and learn.

On the left side of the screen, the BIC Boy is animated, slowly moving in front of a continuous flow of words that form a constantly shifting visual texture. These words refer to key themes in BIC’s history: design, innovation, use, industry, popular culture, and sustainability.

The interaction is based on a simple and intuitive setup. Using a trackball, visitors can make a red BIC pen appear and use it to freely scribble on the screen or highlight a specific word within the flow.

When a word is selected and validated using a button, information related to that theme is displayed. This may take the form of a historical fact, an unusual anecdote, a design detail, or a striking figure from the brand’s journey. Visitors thus become active participants in their own discovery, choosing the topics that spark their curiosity.

Integration & Vision

Hey BIC Boy can be adapted to a wide range of exhibition contexts: museums, brand spaces, cultural venues, or events. The words, themes, and informational content can be fully customized to reflect a specific identity, history, or collection.

The concept of the living tableau and gesture-based selection opens the door to numerous variations: other graphic icons, historical figures, works of art, or everyday objects. Each version retains the same philosophy—making visitors active, curious, and engaged through a simple, sensory, and memorable interaction.

The installation can be integrated into a broader visitor journey, alongside other interactive devices, creating a space where play, design, and knowledge intersect. A contemporary way of telling stories—not by imposing them, but by letting each visitor write them, word by word.

Beast Invaders

This work explores one of humanity’s oldest and most enduring stories: the Apocalypse. A recurring theme across civilizations, it was famously depicted in the 14th-century Tapestry of the Apocalypse, now displayed at the Château of Angers. I wanted to reimagine this heritage as a “living tapestry,” where visitors are invited to interact with it.

This concept inspired the creation of a retro-style video game that revisits a classic of the arcade era: Space Invaders. Here, the player embodies Saint Michael, locked in an endless battle against the Beast of the Apocalypse. The game’s visuals draw directly from the medieval tapestry, infused with touches of pixel art to bring certain elements to life.

A distinctive twist lies in its mechanics: there is no final victory. The Beast keeps returning, growing stronger with each appearance. In this seemingly fatalistic cycle, players may resurrect once—if they correctly answer a cultural question about the tapestry. This is where the installation takes on its educational dimension.

While defeat is inevitable, players still gain something valuable. Each attempt enriches their knowledge of the tapestry and of apocalyptic traditions, while a leaderboard encourages replay, sharpening both gaming skills and cultural understanding. In this sense, one could argue that players truly win: through play, they acquire skills and knowledge. This echoes the story of the Apocalypse itself: though often cast in a negative light in popular culture, it ultimately delivers a hopeful ending where good triumphs over evil.

Integration & Vision

Beast Invaders can be fully customized to reflect the masterpieces in your own collection. Visual elements, game mechanics, and challenges can be adapted to the style, themes, or narratives of different works of art, turning each game session into a unique exploration of your institution’s holdings.

The educational component is equally flexible: cultural questions can be personalized to highlight historical context, artistic techniques, or intriguing anecdotes related to the artwork. This approach transforms gameplay into a rich learning experience, seamlessly blending entertainment with education.

One can imagine a dedicated arcade space within your institution, where each arcade game explores a different masterpiece. Each game could feature distinct mechanics, visual styles, and interactive challenges, creating a varied and immersive environment that encourages visitors to engage repeatedly with art and history in a playful and memorable way.

The Eye of Revelation

This artwork is inspired by the Apocalypse Tapestry. Its most striking feature is a mechanical — or animatronic — eye placed at the top of the frame. The eye scans its surroundings, animated with an almost lifelike presence. Its black and red iris suggests an unsettling vigilance — could it be the Eye of the Beast?

The artwork itself is a montage composed of elements taken from various scenes of the original Tapestry, offering a unique, comprehensive view of the entire work within a single digital canvas. The composition takes direct inspiration from Bosch and Bruegel, evident in the densely populated scenes and meticulous details.

Visitors can also take part in a simple interactive game: they are invited to search for various elements—such as characters, objects, or animals—hidden within the composition. The interaction is multiplayer, using a control panel equipped with two arcade joysticks that allow participants to explore the artwork and reveal its concealed elements. When something is found, detailed information appears. Meanwhile, the animatronic eye reacts to the players’ discoveries, enhancing the immersion and the living presence of the installation.

The “Eye of Revelation” is a deliberate play on words, as Apocalypse literally means “Revelation” in Greek. This interactive experience allows visitors to uncover or reveal details of the Tapestry, all under the watchful gaze of the eye.

Integration & Vision

The composition of The Eye of Revelation is highly adaptable, allowing it to become a unique collage of significant figures, portraits, objects, or motifs drawn from your institution’s collections. This flexibility enables the creation of a dense, Bruegel‑inspired visual environment where multiple narratives and stories coexist, inviting visitors to explore connections and discover hidden details.

Interactive layers can be tailored to tell inner stories or highlight specific themes. Multiple collections of items can be defined, offering a variety of challenges for visitors. These could include hidden characters, anachronistic objects, or thematic elements, each encouraging careful observation and engagement.

Through these adaptations, the installation not only showcases your collections in a playful and immersive way, but also encourages visitors to actively participate in uncovering narratives, deepening their understanding of the artworks, historical contexts, and the imaginative possibilities of the composition.

LEGO Live

In this artwork, visitors become the protagonists. This interactive installation allows them to see themselves reflected in real time as a living LEGO mosaic. The bricks, varying in size and dynamic, occasionally grow or shrink, bringing the reflection and surrounding space to life.

When no participant is interacting, the digital display loops videos and images transformed into LEGO mosaics, creating a dynamic and colorful visual spectacle.

Visitors are also invited to take part in a gestural interactive quiz: by raising their left or right hand, they choose their answer. Each question comes with additional information, and multiple themes are offered.

The artwork relies on computational imaging techniques to provide real-time rendering and uses computer vision and AI to track visitors’ movements..

Integration & Vision

The system can be customized to display specific videos or images depending on the context or exhibition venue. Each sequence can be selected to highlight a particular theme, collection, or visual universe chosen by the museum or organizer.

Beyond the visual experience, the interactive quiz component can be tailored to explore a wide range of topics relevant to your institution. Subjects may include the history of your collections or intriguing facts about certain artworks. This adaptability ensures that visitors not only interact with their own reflection but also engage with meaningful content that enriches their understanding and overall experience.

Space René

What if the figures of historical artworks could speak to us?

Space René presents a living portrait of King René, depicted as an astronaut. An emblematic historical figure usually confined to the past, he is projected here into a futuristic imagination where timelines overlap and blur. Through generative artificial intelligence, this character comes to life and engages in direct dialogue with the visitor.

Behind the portrait, a continuous flow of words unfolds, evoking King René’s history, his era and symbols, as well as contemporary and speculative themes such as space exploration, science, progress and the future of humanity.

Interaction is achieved through a trackball. By selecting a word within this moving stream, the visitor triggers the voice of Space René. The king-astronaut responds by sharing knowledge, historical anecdotes or contemporary reflections, creating an unexpected dialogue between past and future.

Integration & Vision

Space René can be adapted to create a dynamic gallery of “living portraits,” each representing a distinct character from different historical periods. These figures may be drawn from existing portraits in your collections, significant local historical figures, or mythological and literary characters connected to your institution’s narrative or themes.

All background words and text flows can be carefully curated to match each character, their historical context, or your institutional themes. This allows the installation to convey historical information, cultural insights or educational content in a playful and immersive way.

Word-based interaction is flexible: each word can trigger a historical fact, an anecdote or a short story, offering visitors multiple pathways to explore the past. By presenting perspectives “from the character’s own time,” the installation sparks curiosity, stimulates imagination and fosters a deeper connection with your collections or exhibitions.